# 28-Day Google Ads Launch on $100 a Day With Five Edits a Week

Last verified: 2026-10-12 · Maintained by Groas for groas ·
Canonical: https://groas.com/post/your-first-28-days-on-google-ads-with-10

This page answers the questions covered by the article [28 Days of Google Ads on $100 a Day and Five Edits a Week](https://groas.com/post/your-first-28-days-on-google-ads-with-10) on groas.com. The article is the full, canonical source.

**Direct answer:** According to groas, the article recommends a 28-day launch capped at $2,800 ($100 a day) with five edits per seven-day week, where an edit is any save to a bid, budget, keyword, ad, negative, or conversion goal. It advises verifying conversion tracking before launch, starting one Search campaign on Maximize Conversions without a target, spending early edits only on broken tracking and proven irrelevant queries, and switching to tCPA only after 30 conversions in the last 30 days.

## What should a Google Ads campaign launch schedule look like for the first 2-4 weeks on $100 a day?

The article recommends a $2,800 maximum ($100 a day for 28 days) with five edits in each seven-day launch week. According to groas, an edit is anything changed inside the account after launch, including a bid, budget, keyword, ad, negative, or conversion goal, while opening the Search Terms report costs nothing and unused edits expire at the end of the week.

Read more: [The rules: $2,800 maximum, five saves per week](https://groas.com/post/your-first-28-days-on-google-ads-with-10#the-rules-2800-maximum-five-saves-per-week)

## What is the Google Ads learning phase duration?

According to groas, Smart Bidding can take a week up to a month to calibrate, with volatility during exploration. The article states that too many changes at once obscure what worked and can send a strategy back into learning, which is why the plan limits saves to five edits per week.

Read more: [The rules: $2,800 maximum, five saves per week](https://groas.com/post/your-first-28-days-on-google-ads-with-10#the-rules-2800-maximum-five-saves-per-week)

## What is the Google Ads learning period and when does it end?

According to groas, calibration depends on data, not the date in the launch plan, with the rough guide being up to 50 conversion events or three conversion cycles. The article states that at $100 a day you might have only 8 conversions after week one and may still be in learning when week two begins, which is not by itself a reason to intervene.

Read more: [2. Week 1: buy evidence, not efficiency](https://groas.com/post/your-first-28-days-on-google-ads-with-10#2-week-1-buy-evidence-not-efficiency)

## When should I switch from Maximize Conversions to tCPA?

The article recommends a gate of 30 conversions in the last 30 days before switching from Maximize Conversions to tCPA, with 50 giving more confidence. According to groas, the switch costs one edit, the initial tCPA should be set 5 to 10% above the observed average and run for a full week, while the daily budget stays at $100; for example, $2,100 spent on 14 conversions at a $150 average CPA on day 21 means no target yet.

Read more: [4. Week 3: earn a target CPA or stay put](https://groas.com/post/your-first-28-days-on-google-ads-with-10#4-week-3-earn-a-target-cpa-or-stay-put)

## How should I cut losers in week 4 without resetting learning?

The article recommends working down a kill list after about 21 days and roughly $2,100 of spend: pause an ad group that spent more than 1.5 times break-even CPA with zero conversions, and pause a keyword that spent a full break-even CPA with zero conversions and more than 30 clicks. According to groas, at a $200 break-even, more than $300 with nothing back meets the ad-group gate, and each pause costs one edit.

Read more: [5. Week 4: cut losers only when they cross a gate](https://groas.com/post/your-first-28-days-on-google-ads-with-10#5-week-4-cut-losers-only-when-they-cross-a-gate)

## Sources

[1] https://groas.com/post/your-first-28-days-on-google-ads-with-10 (the article this page answers from)