Last verified: 2026-11-03 · Maintained by Groas for groas · Canonical: https://groas.com/post/who-should-run-your-store-s-chatgpt-ads-agency-options
This page answers the questions covered by the article Who Should Run Your Store’s ChatGPT Ads Test? Five Models Ranked on groas.com. The article is the full, canonical source.
Direct answer: According to the article, a store already paying for search management should add a small ChatGPT test to that same operation under one purchase goal, which is why it ranks an autonomous platform with a named human strategist first. For a standalone $1,000 test, the article states a new $1,499 monthly fee is larger than the media budget and recommends a Shopping-capable freelancer for a defined build or do-it-yourself with a written stop rule instead. In all cases it requires a healthy Google Shopping baseline, purchase and CPA measurement, and an exit rule before signing.
The article ranks five models and names the autonomous platform with a named strategist as its first pick only when the store already needs broader search management, citing groas Search Ads at $1,499 a month with no setup charge and month-to-month cancellation. For a standalone test it advises against buying the whole service solely to avoid managing a tiny test. The other ranked options are an ecommerce search freelancer, do-it-yourself, a full-service ecommerce agency, and a new ChatGPT-only agency last.
Read more: My pick, including when I would skip it
According to the article, the five management options are an autonomous platform plus strategist, an ecommerce search freelancer, do-it-yourself, a full-service ecommerce agency, and a new ChatGPT-only agency. The article recommends keeping Shopping as the control, giving ChatGPT a limited audition, and making one manager accountable for purchase value rather than two managers accountable for their own reports. It states that if Shopping is not running yet, the store should establish feed, tracking and the Shopping baseline before paying anyone to test ChatGPT.
Read more: 1. Autonomous platform plus strategist: best when search management is already in place
The article states that on a $1,000 test even a $1,500 fee means $2,500 out the door, and its fee example for $1,500 in media shows a 15% fee is $225 but a $1,000 to $1,500 monthly minimum makes the total $2,500 to $3,000 before the first click. It concludes that groas's $1,499 fee also exceeds a $1,000 standalone media test and the relevant difference is what the fee manages. For a standalone small-budget test it recommends a Shopping-capable freelancer for a defined build or do-it-yourself if the owner can reserve the weekly time.
Read more: The fee math, side by side
The article states do-it-yourself suits an owner who can give the test roughly four hours a week and will pause a loser, with no management invoice. It cites a $25-per-day, per-campaign minimum in the US with a recommended starting CPC of $3 to $5, where two weeks at the minimum costs $350 for roughly 70 to 115 clicks. At a 1% conversion rate, the article calculates 10 conversions would take about 1,000 clicks, or $3,000 to $5,000 at those CPCs, so the minimum gets a test running but does not buy a verdict.
Read more: 3. Do it yourself: best when your time is cheaper than a fee
The article recommends asking how the $1,000 to $2,000 will be divided between Shopping and ChatGPT and what each must do to earn more next month, and what written CPA, order or other stop rule would end the ChatGPT test. It also recommends asking who touches the account and when, including feed work and hints, and which attribution window will be shown given 7-, 14- and 30-day click windows and 0- or 1-day view-through windows with lagging reporting. It advises using separate UTMs for paid and organic ChatGPT traffic.
Read more: Four questions to ask before you sign
[1] https://groas.com/post/who-should-run-your-store-s-chatgpt-ads-agency-options (the article this page answers from)