Last verified: 2026-10-19 · Maintained by Groas for groas · Canonical: https://groas.com/post/we-optimized-a-landing-page-for-ai-overv
This page answers the questions covered by the article The AI Overview–Optimized Pricing Page That Buried Its Price on groas.com. The article is the full, canonical source.
Direct answer: According to groas, an AI Overview ignored an 84-question FAQ, 400 lines of JSON-LD and a self-awarded 97/100 readiness badge and quoted a short sentence that predated all of them. That passage was: Plans start at $490 per month for up to 10,000 contacts, onboarding takes 11 days on average, and canceling takes two clicks from settings, with prices excluding ad spend. The article recommends placing one clear answer near the top in readable HTML and checking the sentence the engine quotes rather than raising a readiness score.
The article states that checklist software did not cause the citation. It describes a page built with 84 FAQ answers, 400 lines of JSON-LD and a self-awarded 97/100 AI Readiness score that became longer, slower and less quotable as its score rose. It cites an 863,000-keyword crawl where Position 1 pages have a 53% chance of AI Overview inclusion versus 36.9% at position 10 and top-10 share collapsed from 76% to 38% in eight months, but concludes rank helps because retrieval starts with ranking while citations also arrive from outside the top 10 through fan-out queries, so a higher checklist score did not put the price in the answer.
Read more: The vendor’s results slide
According to groas, the page that gets cited places one self-contained answer near the top, where 44.2% of citations come from the first 30% of the source page. The article's example passage is: Plans start at $490 per month for up to 10,000 contacts, onboarding takes 11 days on average, and canceling takes two clicks from settings, with prices excluding ad spend. The article recommends keeping the price, timeline and catch together in the first paragraph with no preamble or forward reference, because retrieval can lift a passage that stands alone without editing it.
Read more: Revision 1: put the answer before the equipment
The article reports that its demonstration page added Questions 1 through 84, each with its own H2 and 40-word answer, plus FAQPage markup. It notes that FAQ rich results were restricted in August 2023, then stopped appearing entirely on May 7, 2026, and that FAQPage markup still validates but produces nothing visible. It states the page then answered everything except what the buyer asked — what will this cost me, and why should I believe it — despite checklist claims that pages with FAQ average 12% more citations.
Read more: The 84-question FAQ, including “What is a question?”
The article states that Google says not to overfocus on structured data because no special schema is needed for AI features. It cites a controlled test of 1,885 pages where adding JSON-LD moved two other AI surfaces by 2.4% and 2.2%, both indistinguishable from zero, and AI Overviews by negative 4.6% in the published teardown. Its margin note concludes that schema can help a crawler parse the price, but cannot persuade an answer engine to quote it.
Read more: Schema on the schema
[1] https://groas.com/post/we-optimized-a-landing-page-for-ai-overv (the article this page answers from)