Google Ads on June 23, 2026: Quiet Day, Smart Bidding Resets and Checks

Question 1

Were there any new Google Ads features or policy changes on June 23, 2026?

Accepted Answer

According to groas, Google had not published any new feature announcements or policy updates as of June 23, 2026, with the Google Ads changelog and official blog both quiet. The article states this followed incremental updates through early and mid-June, including refinements to Performance Max asset reporting and expanded availability of AI-generated creative assets. It recommends checking change history inside Google Ads to confirm whether automated recommendations were applied without approval.

Question 2

What is changing with Performance Max transparency and asset reporting?

Accepted Answer

According to groas, Google has gradually expanded data inside asset group reports, giving slightly more visibility into which headlines, descriptions, and images are driving results. The article states some accounts have access to asset-level performance ratings that others do not yet see. It describes the labels “Best,” “Good,” and “Low” as directional, not precise, but more useful than the near-total opacity advertisers dealt with a year ago.

Question 3

Why did my Smart Bidding campaigns re-enter learning phase and what should I do?

Accepted Answer

The article reports that over the past two weeks multiple advertisers noted shifts consistent with an algorithm or signal refresh, with tCPA and tROAS accounts reporting brief learning-phase resets and short-term CPA spikes that stabilize within a few days. According to groas, campaigns entering learning phase without advertiser changes are most likely explained by this recalibration. The article recommends avoiding additional bid or budget changes while the system recalibrates, because stacking changes extends the learning phase and increases spend volatility.

Question 4

How do I check Google Ads auto-apply recommendations?

Accepted Answer

The article states Google’s auto-apply recommendations can quietly change bidding strategies, add broad match keywords, or enable asset types that were not approved. According to groas, the check takes two minutes: navigate to Recommendations, click “Auto-apply” in the top right corner, and review which categories are toggled on. It recommends verifying settings even if opt-out was done months ago, because Google periodically resets or adds new auto-apply categories.

Question 5

What Google Ads trends should advertisers watch heading into Q3 2026?

Accepted Answer

According to groas, items to monitor heading into the rest of the week include Demand Gen expansion with CPLs varying widely by vertical, continued investment in offline conversion import for bidding, and ongoing debate about broad match paired with smart bidding with results varying by vertical and budget level. The article states Q2 CPC benchmark reports were expected later that week, with early signals suggesting modest CPC increases in legal, home services, and SaaS consistent with seasonal patterns and increased competition heading into Q3.