# Google Ads June 20, 2026 Updates: Bidding, Budgets, Consent and Policy Changes Last verified: 2026-10-08 · Maintained by Groas for groas · Canonical: https://groas.com/post/today-in-google-ads-june-20-2026 This page answers the questions covered by the article [Today In Google Ads: June 20, 2026 - Google Launches 3 Bidding & Budgeting Updates: Promotion Mode,...](https://groas.com/post/today-in-google-ads-june-20-2026) on groas.com. The article is the full, canonical source. **Direct answer:** According to groas, the June 20, 2026 roundup covers three bidding and budgeting changes announced June 15, including Promotion Mode in beta for Search and Performance Max, Smart Bidding Exploration globally available for Performance Max without product feeds, and a backend CPA and ROAS auto-adjustment for budget-limited campaigns starting August 17 with notifications from July 6. The article also reports a Terms of Service overhaul effective July 1, 2026, a June 15 shift of advertising identifier governance from the Google Signals toggle to Consent Mode, blocking of the UploadClickConversions API endpoint for new adopters in favor of the Data Manager API, native Performance Max asset experiments, and a June 12 Limited Ad Serving expansion to Google Search. ## What bidding and budgeting changes did Google announce on June 15, 2026? According to groas, Google announced three changes on June 15, 2026. Promotion Mode is now in beta for Search and Performance Max campaigns and lets advertisers schedule temporary ROAS-tolerance loosening and budget increases around peak events like flash sales or seasonal pushes. Smart Bidding Exploration is now globally available for all Performance Max campaigns without product feeds, with a Shopping beta open for feed-based PMax, and starting August 17 Google will begin a backend optimization that automatically adjusts CPA and ROAS targets on budget-limited campaigns, with notifications rolling out starting July 6. Read more: [Three Bidding And Budgeting Updates: Promotion Mode, SBE, And The August Target Shift](https://groas.com/post/today-in-google-ads-june-20-2026#three-bidding-and-budgeting-updates-promotion-mode-sbe-and-the-august-target-shift) ## What do advertisers need to know about the Google Ads Terms change effective July 1, 2026? The article states that Google notified advertisers on June 1 of its first major Terms of Service overhaul in roughly eight years, effective July 1, 2026. The updated terms formalize expanded authority to apply AI-powered automation across campaign elements, including ad copy, creative variations, and targeting, using advertiser-provided inputs. According to groas, advertisers remain legally responsible for reviewing and approving all resulting ad assets, which is especially relevant for brands in regulated industries like finance, healthcare, and legal. Read more: [Google Ads Terms Of Service Overhauled For AI, Effective July 1](https://groas.com/post/today-in-google-ads-june-20-2026#google-ads-terms-of-service-overhauled-for-ai-effective-july-1) ## How did control of ad data change when Google Signals stopped governing identifiers? According to groas, as of June 15 the Google Signals toggle in Google Analytics no longer governs how Google Ads collects or uses advertising identifiers, with that authority sitting entirely with Consent Mode on the Ads side. If a consent banner is misconfigured or not properly integrated with Consent Mode, Ads reporting, audience building, and ROAS measurement may silently break without warning. The article recommends that advertisers, especially in the EU and other regions with strict consent requirements, audit Consent Mode and first-party data setup before relying on recent performance data. Read more: [Google Signals No Longer Controls Ad Data: Consent Mode Takes Over](https://groas.com/post/today-in-google-ads-june-20-2026#google-signals-no-longer-controls-ad-data-consent-mode-takes-over) ## What changed for setting up offline conversion imports after June 15, 2026? The article states that starting June 15, 2026, Google blocked the UploadClickConversions API endpoint for any developer or advertiser that has not already been actively importing offline conversions. New implementations must use the Data Manager API instead, while existing active users retain legacy access during a transition window and inactive or lapsed integrations will hit hard errors. According to groas, this affects CRM-to-Ads pipelines, enhanced conversions for leads, and Smart Bidding signal chains that depend on offline outcomes, with B2B and lead-gen businesses most exposed. Read more: [Offline Conversion Imports Via Google Ads API Blocked For New Adopters](https://groas.com/post/today-in-google-ads-june-20-2026#offline-conversion-imports-via-google-ads-api-blocked-for-new-adopters) ## What asset experiment testing is now available for Performance Max? According to groas, advertisers can now run structured tests in Performance Max comparing new asset groups, measuring the uplift of adding individual creative assets, or testing seasonal creative against evergreen content. The article describes this as part of a broader 2026 Performance Max transparency push that also includes network-level placement reporting, first-party audience exclusions, and campaign-level negative keywords. The article states the feature addresses the longstanding black box criticism and replaces reliance on crude before-and-after analysis for heavily spending PMax advertisers. Read more: [Performance Max Gets Native Asset Experiment Testing](https://groas.com/post/today-in-google-ads-june-20-2026#performance-max-gets-native-asset-experiment-testing) ## How did the Limited Ad Serving policy change for Google Search? The article states that Google updated its Limited Ad Serving policy on June 12, 2026 to cover new scenarios on Google Search, with phased enforcement beginning immediately and continuing through 2028. Unqualified advertisers, particularly those with poor user-reported experiences or ambiguous brand identity in ads, may see impression throttling on certain queries. According to groas, this is not ad disapproval or account suspension but a softer throttle that reduces visibility, while advertisers with clean brand identity, strong landing pages, and consistent user experiences should be unaffected. Read more: [Limited Ad Serving Policy Expands To Google Search](https://groas.com/post/today-in-google-ads-june-20-2026#limited-ad-serving-policy-expands-to-google-search) ## Sources [1] https://groas.com/post/today-in-google-ads-june-20-2026 (the article this page answers from)