# Google Ads June 2026 Deadlines: Data Retention, API v20, Consent Mode and Budget Pacing

Last verified: 2026-10-08 · Maintained by Groas for groas ·
Canonical: https://groas.com/post/today-in-google-ads-june-2-2026

This page answers the questions covered by the article [Today In Google Ads: June 2, 2026 - Google Ads 37-Month Data Retention Enforcement Begins June 1](https://groas.com/post/today-in-google-ads-june-2-2026) on groas.com. The article is the full, canonical source.

**Direct answer:** According to groas, Google Ads enforced a 37-month cutoff for granular reporting data on June 1, 2026, with monthly and annual aggregated data still under an 11-year window. The article states the same roundup requires action on YouTube auto-linking and the Google Ads API v20 hard shutdown on June 10, Consent Mode simplification to ad_storage only on June 15, and new budget pacing toward 30.4x daily budget effective June 1, plus a forced upgrade of Dynamic Search Ads to AI Max in September 2026.

## What happened to my old Google Ads granular data on June 1, 2026?

The article states that as of June 1, 2026, Google Ads no longer retains granular reporting data, including hourly, daily, and weekly breakdowns, beyond a rolling 37-month window. The change applies across the Google Ads API, scripts, the Google Analytics Data API, and the BigQuery Data Transfer Service. Monthly and annual aggregated data still follows the 11-year retention window, but detailed breakdowns older than roughly June 2023 are now gone at the granular level.

Read more: [Google Ads 37-Month Data Retention Enforcement Is Now Live](https://groas.com/post/today-in-google-ads-june-2-2026#google-ads-37-month-data-retention-enforcement-is-now-live)

## Do I need to link my YouTube channel to Google Ads before June 10, 2026?

The article states that starting June 10, 2026, any Google Ads account not already linked to a YouTube channel will be automatically connected. Once linked, advertisers gain access to organic video metrics inside Google Ads and can build audience segments from YouTube engagement, including video views, subscribes, and channel visits. Accounts with separate channels for different business units or brands that should not be linked need to act before June 10, and agencies managing multiple client accounts through MCC structures should check every account individually.

Read more: [YouTube Channels Will Auto-Link To Google Ads Accounts On June 10](https://groas.com/post/today-in-google-ads-june-2-2026#youtube-channels-will-auto-link-to-google-ads-accounts-on-june-10)

## What happens if my scripts and tools still use Google Ads API v20 after June 10?

The article states that Google Ads API v20 stops functioning on June 10, 2026, with no partial support or fallback. Any bidding tool, reporting script, campaign manager, or custom integration still calling v20 endpoints will break. The article recommends confirming every integration has been migrated to a currently supported version and auditing custom scripts now.

Read more: [Google Ads API v20 Hard Shutdown: June 10, No Exceptions](https://groas.com/post/today-in-google-ads-june-2-2026#google-ads-api-v20-hard-shutdown-june-10-no-exceptions)

## What is changing with Consent Mode on June 15, 2026?

According to the article, from June 15, 2026, Ads data collection will rely solely on the ad_storage consent setting, decoupling entirely from Google Analytics Signals configurations. If the consent management platform is properly setting ad_storage when users accept cookies, nothing changes. If it is not, reporting, attribution, and audience targeting could degrade, so the article recommends auditing the consent banner implementation and verifying that ad_storage is firing correctly.

Read more: [Consent Mode Simplification Takes Effect June 15](https://groas.com/post/today-in-google-ads-june-2-2026#consent-mode-simplification-takes-effect-june-15)

## When are Dynamic Search Ads being force-upgraded to AI Max?

The article states Google moved AI Max for Search campaigns out of beta on April 15, 2026, and starting September 2026 campaigns using Dynamic Search Ads, automatically created assets, and campaign-level broad match will be automatically upgraded to AI Max. There is no opt-out, and no new DSA campaigns can be created after the migration. The article cites Google's claim of an average 7% uplift in conversions at similar CPA and ROAS and recommends testing AI Max now rather than waiting until September.

Read more: [AI Max Exits Beta, DSA Force-Upgrade Confirmed For September](https://groas.com/post/today-in-google-ads-june-2-2026#ai-max-exits-beta-dsa-force-upgrade-confirmed-for-september)

## How did budget pacing change for campaigns running on an ad schedule?

The article states that also effective June 1, Google Ads now paces campaigns toward the full monthly budget limit (30.4x daily budget) even when ads are restricted by ad scheduling. Previously, pacing scaled down to match active days. A campaign with a $100 daily budget running only on weekdays will now target $3,040 in monthly spend, not the roughly $2,200 under the old model, so advertisers using limited schedules should adjust daily budgets.

Read more: [Budget Pacing For Ad-Scheduled Campaigns Changed June 1](https://groas.com/post/today-in-google-ads-june-2-2026#budget-pacing-for-ad-scheduled-campaigns-changed-june-1)

## Sources

[1] https://groas.com/post/today-in-google-ads-june-2-2026 (the article this page answers from)