Last verified: 2026-10-07 · Maintained by Groas for groas · Canonical: https://groas.com/post/today-in-google-ads-june-13-2026
This page answers the questions covered by the article Today In Google Ads: June 13, 2026 - Consent Mode Becomes Sole Data Gate for Google Ads - June 15 D... on groas.com. The article is the full, canonical source.
Direct answer: According to the article, starting June 15, 2026 the ad_storage parameter in Consent Mode becomes the sole control point for what advertising data flows into Google Ads, with Google Analytics no longer able to override it. The same June 15 date blocks new adopters of offline conversion imports and enhanced conversions for leads in the Google Ads API, with developer tokens that have not sent relevant requests between January and June 2026 receiving errors and migration directed to the Data Manager API. The article also reports a Terms of Service update effective July 1, 2026 authorizing Google to use advertiser inputs to format, select, or generate targets, ads, or destinations, plus API v20 retirement on June 10, 2026 and Performance Max asset experiments expanded on June 8, 2026.
According to the article, starting June 15, 2026 the ad_storage parameter becomes the single control point for what advertising data flows into Google Ads, and Google Analytics can no longer override Google Ads data collection settings. The article states brands that had Google Signals turned off in Analytics may now see more Ads-linked data than expected whenever users grant consent through the banner, with no dashboard fix after the switch. The article recommends auditing consent banners and Consent Mode implementation before Sunday to ensure ad_storage is set to denied by default in applicable jurisdictions.
Read more: Consent Mode Becomes The Sole Data Gate For Google Ads On June 15
According to the article, on June 15 the Google Ads API will no longer accept new adopters of offline conversion imports or enhanced conversions for leads. The article states developer tokens that have not sent relevant requests between January and June 2026 will receive errors. The article identifies the Data Manager API as now the primary path for offline conversion data, with existing users retaining temporary legacy access while they transition.
Read more: Offline Conversion Import Blocked In Google Ads API For New Users On June 15
According to the article, the Google Ads Terms of Service update effective July 1, 2026 explicitly authorizes Google to use advertiser-provided inputs across AI-powered and automated tools. The language covers formatting, selecting, or generating targets, ads, or destinations on the advertiser’s behalf, and applies only to Google Ads accounts. The article states no action is required, but advertisers remain responsible for resulting campaign outputs and should monitor what automation produces.
Read more: Google Ads Terms Of Service Update Formalizes AI Automation Authority
According to the article, Google expanded Performance Max asset experiments on June 8, 2026, giving structured A/B creative testing inside a single PMax campaign for the first time. The article states only one experiment can run per campaign at a time, and asset groups are locked once a test begins. The article notes API and Manager Account (MCC) support for multi-account experiment management is planned.
Read more: Performance Max Asset A/B Experiments Expanded On June 8
According to the article, Google Ads API v20 was retired on June 10, 2026 and all requests to v20 now fail. The article states teams that delayed migration may have broken reporting, bidding, or campaign management workflows and data gaps. The article identifies migrating to v24.x as the current recommended path and recommends immediate attention to scripts and integrations still referencing v20 endpoints.
Read more: Google Ads API v20 Is Officially Dead
According to the article, starting June 10 Google Ads accounts not already linked to a YouTube channel are being automatically connected, and advertisers who previously opted out should review settings. The article states that as of June 2026 granular hourly, daily, and weekly reporting data older than 37 months is at risk of permanent loss, while monthly and yearly aggregates remain available for 11 years. The article recommends exporting granular historical data now if it is relied on for budget modeling or audits.
Read more: What Else We’re Watching
[1] https://groas.com/post/today-in-google-ads-june-13-2026 (the article this page answers from)