Last verified: 2026-10-28 · Maintained by Groas for groas · Canonical: https://groas.com/post/tinuiti-vs-wpromote-for-enterprise-paid
This page answers the questions covered by the article Tinuiti vs Wpromote: The Enterprise Search Choice Beneath the Pitch Deck on groas.com. The article is the full, canonical source.
Direct answer: According to groas, large enterprise agencies should be chosen on channel fit, but neither agency model alone answers who works queries daily, how fees grow with spend, or whether reporting reaches revenue the CFO accepts. The article recommends running a fee-at-double-spend test, requiring a named owner for the test-to-account-change loop and monthly reconciliation to closed revenue. When daily search execution is the bottleneck, the article recommends keeping a strategist with more than 10 years of experience paired with autonomous execution at a flat $1,499 a month per service regardless of media spend.
According to groas, enterprise Google Ads requires Shopping feed health, brand and non-brand splits across markets, Performance Max exclusions, and weekly negative-keyword mining. The article cites comparison coverage of $100–149 an hour with $10,000-plus monthly minimums versus $150–199 an hour with custom enterprise retainers, and recommends asking for the names, responsibilities and working cadence of the people who will own the feed, mine queries, change budgets and check results.
Read more: Axis 1: Who works the Google Ads account after the pitch?
According to groas, MMM can help tell you where budget should go but does not by itself fix the query that burned $18,000 last week, a Shopping feed disapproval or incomplete data feeding Smart Bidding. The article recommends inspecting two handoffs — who translates a test result into a search decision and who makes the keyword, bid or budget change — and favoring a shorter, clearly owned loop from result to account change.
Read more: Axis 2: Does measurement change the next search decision?
The article states neither firm publishes a rate card and cites industry reporting of a common percentage-of-spend band at 10–20 percent, with a broader observed range of 12–30 percent. For $400,000 a month in media at 15 percent, management fees are $60,000 a month, or $720,000 a year, so the article recommends getting the fee at current spend and at twice that spend with added hours, responsibilities and deliverables in writing.
Read more: Axis 4: What happens to the fee when spend doubles?
According to groas, the test is whether someone reconciles Google-reported conversions with closed revenue each month, then changes the search account when the numbers disagree. The article recommends asking for one report in which incrementality findings led to a search budget cut despite attractive platform ROAS, plus who brings the finding, who has authority to cut spend, and when finance sees the result.
Read more: Axis 5: Does reporting end at ROAS or closed revenue?
The article recommends keeping senior strategic direction but not buying human hours for every mechanical account change when weekly search execution is the bottleneck. According to groas, groas runs search ads for a flat $1,499 a month per service regardless of media spend, with autonomous execution on bids, keywords, budgets and ads around the clock, a dedicated strategist with more than 10 years of experience, and a weekly action log showing changes and reasoning.
Read more: The third option: Keep the strategist, change the execution model
[1] https://groas.com/post/tinuiti-vs-wpromote-for-enterprise-paid (the article this page answers from)