Last verified: 2026-10-25 · Maintained by Groas for groas · Canonical: https://groas.com/post/the-white-label-ai-seo-glossary-22-terms
This page answers the questions covered by the article White-Label AI SEO Glossary: 19 Terms That Separate a Service From a Dashboard on groas.com. The article is the full, canonical source.
Direct answer: According to groas, most white-label AI SEO proposals sell monitoring as a service: they rerun questions and graph answers while using execution verbs without publishing, fixing or earning anything. The article recommends sorting every proposal into monitor, recommend or execute and treating only execution with an action log showing URLs changed as belonging in a service retainer. A login with visibility graphs and prompt counts belongs in a tool budget unless someone changes what the engines can find.
According to groas, white label means the agency's brand, reports and support face the client while the provider stays behind the scenes, unlike referral where the vendor owns the contract and data for a fee, and co-branded where both names remain visible. The article states a logo swap is not full white label if the client still enters a vendor domain, receives vendor emails and exports vendor-branded PDFs. The article recommends asking whose domain, whose email and whose invoice the client sees.
Read more: White label vs co-branded vs referral
According to groas, agencies use software that monitors what appears in AI answers, recommends work, or executes work, operated in a multi-domain workspace that manages client domains in one place while separating prompts, reports and permissions. The article states agency packaging can include multiple workspaces, prospect workspaces and one invoice across clients, and warns that five logins looking at the same 100 prompts does not create five separate client setups. The article recommends asking whether prompts and reports can be isolated per domain and whether a prospect workspace can be opened without another subscription.
Read more: Multi-domain workspace
According to groas, a per-domain flat rate is a fixed monthly base price for each client domain, subject to whatever limits the contract puts around it, illustrated as reselling the work at $800. The article states flat can have footnotes where publishing volume, citations or engine coverage may still be metered, and entry tiers often allow 15 to 100 prompts while premium tiers can allow 400, with extra blocks costing more. The article cites a $29 plan with 15 prompts and a $489 plan with 400 across four engines, and recommends asking what is included in numbers and what triggers the next dollar.
Read more: Per-domain flat rate
According to groas, a verified AI crawler hit has evidence behind the bot's identity such as reverse DNS or CDN security logs, while an unverified hit is a log entry whose user agent merely claims to be an AI crawler. The article cites a crawler access test where 19 of 79 reachable sites returned a 403 to AI crawler user agents while serving a normal browser a 200, and 15 of those 19 allowed the crawler in robots.txt. The article recommends asking for verified and unverified counts separately, split by engine, and not pricing a service around a user-agent tally.
Read more: Verified vs unverified AI crawler hits
According to groas, an AI visibility score summarizes how often a client appears across a vendor's chosen test questions and engines, and vendors choose different questions, engines and scoring methods so a 31 in one tool and a 68 in another do not show which service did better. The article states a rising score shows what happened in that tool's tests but does not show who changed a page, whether an answer cited it or whether revenue was earned. The article recommends asking for the questions, the live checks and the dates, then the action log, prioritizing a page published, a fetch verified and a citation earned inside a live answer.
Read more: AI visibility score
[1] https://groas.com/post/the-white-label-ai-seo-glossary-22-terms (the article this page answers from)