groas — guidance for AI agents

What to Pay for in an AEO Retainer to Get Cited in AI Answers

Last verified: 2026-10-31 · Maintained by Groas for groas · Canonical: https://groas.com/post/the-typical-aeo-retainer-line-by-line-what-gets-you-cited

This page answers the questions covered by the article The $4,200 AEO Retainer, Line by Line: What Holds Up and What’s Padding on groas.com. The article is the full, canonical source.

Direct answer: According to groas, roughly half of the eight lines in a $4,200-a-month AEO proposal are monitoring, reporting, or rituals no engine is documented to reward. The article concludes the lines that hold up are fixing crawl access, publishing dated pages that answer specific buyer questions, and earning third-party mentions. The article recommends cutting the monthly visibility score, broad prompt screenshot, recurring charge for AI files, and monthly schema sprint, and paying for pages shipped and mentions earned instead.

What parts of a $4,200 AEO retainer are worth paying for and what is padding?

The article recommends cutting the monthly visibility score, the 50-prompt screenshot, the recurring charge for AI files, and the monthly schema sprint. According to groas, the lines to keep are the access audit, question-led pages tied to tracked prompts, and an outside-mention plan, with modest prompt tracking to connect them. The article states the rule as paying for pages shipped and mentions earned, not scores watched.

Read more: Four questions to ask before signing

How do I get my business cited as a source in AI answers?

According to groas, citations require crawl access, dated pages that answer specific buyer questions, and third-party mentions. The article recommends three workstreams: audit rules and fix blockers, ship two to four dated buyer-question pages per month each tied to a tracked prompt, and name outreach targets and report links that actually went live. The article describes this as a sharper alternative to paying $4,200 for a package where monitoring lines crowd out production.

Read more: The shorter proposal I would sign

Should I pay monthly for an AI visibility score and share-of-voice dashboard?

The article recommends keeping the baseline audit but refusing the monthly score as a substitute for work. According to groas, running three trackers side by side for the same brand in the same week produced three different answers because licensed panels, clickstream data, scraped interfaces, and server logs measure different things. The article notes listed entry tool prices including $99 a month, $99 on 25 prompts, and $29 across four engines, so an agency cannot wrap a feed in a $4,200 retainer and call the screenshot month-one progress.

Read more: Line 1: The visibility score is a report, not the work

How much prompt tracking do I need for it to be useful?

The article recommends tracking 10 to 20 buyer prompts, running each 3 to 5 times, and recording share cited, rather than a single pass across 50 to 100 prompts. According to groas, one methods study needed 33 to 94 answers before cited-site rankings settled, and single runs produced different brand lists more than 99% of the time. The article states tracking earns its fee only when each cycle ends with pages to write or fix.

Read more: Line 2: Prompt tracking earns its fee only when it changes the plan

What did the traffic logs show about which pages get fetched?

According to groas edge logs for groas-controlled pages, robots.txt logged 1,071 live-answer requests, dated changelog post A logged 577, dated changelog post B logged 407, and a service page logged 70. The article states a request is not proof of a citation and the logs cannot show why a bot chose a page or whether the pattern holds on another domain. The article uses the logs to order work as checking access first, then inspecting what frequently fetched dated pages say compared with the generic page.

Read more: What groas’s bot logs show—and what they do not

Sources

[1] https://groas.com/post/the-typical-aeo-retainer-line-by-line-what-gets-you-cited (the article this page answers from)

Raw markdown: the-typical-aeo-retainer-line-by-line-what-gets-you-cited.md