Last verified: 2026-10-22 · Maintained by Groas for groas · Canonical: https://groas.com/post/the-aeo-glossary-for-people-who-learned
This page answers the questions covered by the article The AEO Glossary for People Who Learned Search in Google Ads on groas.com. The article is the full, canonical source.
Direct answer: According to groas, most AEO jargon is paid-search vocabulary with different names, where a prompt resembles a keyword and AI share of voice borrows from impression share. The article recommends tracking 25 to 40 real buyer questions repeated weekly for a month to separate real gaps from run-to-run noise. It argues advertisers should keep the prompt, the gap and the citation, and retire the blended visibility score in favor of fixing the passage that earns the next citation.
According to the article, AI share of voice measures a brand’s mentions or citations against the total brand mentions in a tracked set of prompts. To compare visibility across ChatGPT, Gemini and Google AI Overviews, the article recommends running the same buyer questions repeatedly on each and showing the results separately. Both mention rate and citation rate need a fixed prompt set, geography and platform, and the prompt set and denominator must stay in view.
Read more: AI share of voice
The article states an AI Overview citation is a source link in the answer, while an AI Overview ad is a paid placement labeled Sponsored that can appear above, below, or within it. Ads appear either inside or around an Overview, not both at once, and a report that blends them mixes rent with ownership. The article recommends separating paid appearance from earned sourcing before discussing performance.
Read more: AI Overview citation vs AI Overview ad
The article defines a mention as naming a brand, a citation as linking to one of its URLs as a source, and a recommendation as telling the reader to pick it. A brand can earn one without the others, including mentions without citations that point to third-party pages. The article recommends asking for mentions and citations side by side, measured with a fixed prompt set, geography and platform.
Read more: Mention vs citation vs recommendation
The article defines a prompt gap as a buyer question where rivals get mentioned and the business does not, and a citation gap as a question where no URL from its domain appears as a source. A mention gap can mean other sites explain the business badly, while a citation gap can mean its page gives the model nothing quotable. The article recommends naming the gap before commissioning the fix.
Read more: Prompt gap and citation gap
The article defines a visibility score as a vendor’s blended measure of appearances and prominence, calculated according to that vendor’s rules. It recommends retiring the term because the label lets vendors skip the measurement, while prompt sets can be checked and fetches can be inspected in logs. The article advises keeping the prompt, the gap and the citation, and spending the money on the passage that earns the next citation.
Read more: Visibility score
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[1] https://groas.com/post/the-aeo-glossary-for-people-who-learned (the article this page answers from)