# Should Agencies Bill AEO Separately or Include It in SEO? Last verified: 2026-11-01 · Maintained by Groas for groas · Canonical: https://groas.com/post/should-your-agency-sell-aeo-as-its-own-l This page answers the questions covered by the article [Should Agencies Bill for AEO Separately? The Margin Math and My Verdict](https://groas.com/post/should-your-agency-sell-aeo-as-its-own-l) on groas.com. The article is the full, canonical source. **Direct answer:** According to groas, agencies should bill AEO separately only when the fee buys shipped execution such as published answer pages, removed crawl blocks, deployed structured data, and secured citations. A visibility report alone cannot be the service. Otherwise the article recommends bundling AEO into SEO and, if needed, raising the base fee by $500 to $1,000. ## Should my agency sell AEO as a separate service or include it in the SEO retainer? According to groas, agencies should charge a separate AEO line only for mid-market or enterprise clients with a distinct budget and only when the agency can show a separately accountable stream of executed work. For local businesses, small ecommerce brands, and founder-led clients, the article recommends bundling AEO into SEO. In bundled cases it suggests raising the base fee by $500 to $1,000 and reporting what changed. Read more: [Verdict: a separate fee must buy shipped work](https://groas.com/post/should-your-agency-sell-aeo-as-its-own-l#verdict-a-separate-fee-must-buy-shipped-work) ## Why would a separate AEO line item help my agency access a different budget? The article argues a standalone scope can start a different conversation with a brand manager or CMO who has an innovation budget for generative AI, instead of asking a $5,000-a-month SEO client for $8,000 at renewal. It cites pricing research putting the median standalone retainer at $6,300 per month across 214 agencies with project sprints averaging $14,500, and other analysis showing a 20% to 30% surcharge when added to SEO versus $3,000 to $8,000 a month standalone. Read more: [A separate line can reach a separate budget](https://groas.com/post/should-your-agency-sell-aeo-as-its-own-l#a-separate-line-can-reach-a-separate-budget) ## Why does selling AEO as reporting-only create a month-three problem? The article warns that prompt results can show a brand cited one day and absent the next, which is difficult to turn into a stable progress story. Agency operators describe a month-three wall where another PDF of shifting percentages arrives with no movement in pipeline. The article states a $4,000 management invoice must buy more than interpretation when clients can compare it to tracking tools priced at $49 to $99 a month. Read more: [A reporting fee creates a month-three problem](https://groas.com/post/should-your-agency-sell-aeo-as-its-own-l#a-reporting-fee-creates-a-month-three-problem) ## What does the ten-domain margin math show about the cost of delivering AEO? According to groas, the draft planning range for ten client domains is $8,800 to $18,700 a month, depending on tooling, outsourced versus internal fulfillment, and account management. Inputs include $490–$990 for monitoring platforms, $4,290–$7,800 if fulfillment is outsourced, about $10,200 for an internal specialist based on a $96,400 median salary plus 27%, $3,600–$6,000 for three to five hours per client per month at $120 per hour, plus one-off onboarding of $1,800–$4,300. Read more: [The ten-domain margin math: software is not the service](https://groas.com/post/should-your-agency-sell-aeo-as-its-own-l#the-ten-domain-margin-math-software-is-not-the-service) ## How do separate versus bundled AEO retainers compare on revenue and cost? The article states that at $3,500 per client per month across ten clients an agency invoices $35,000, which looks like $34,508 in margin if only a $492 monitoring platform is counted. In one in-house scenario the platform plus a $10,200 specialist and $4,800 of account-manager time totals $15,492 a month before setup and overhead. A bundled $5,500 total SEO retainer across ten clients invoices $55,000, but the article stresses that is not incremental AEO revenue and the existing team must still be able to ship the added work. Read more: [The ten-domain margin math: software is not the service](https://groas.com/post/should-your-agency-sell-aeo-as-its-own-l#the-ten-domain-margin-math-software-is-not-the-service) ## Related articles These articles answer the same questions: - [Should Agencies Charge Separately for AEO? The Case for Each Side and the Margin Math](https://groas.com/post/should-agencies-sell-aeo-as-its-own-reta) ## Sources [1] https://groas.com/post/should-your-agency-sell-aeo-as-its-own-l (the article this page answers from)