Last verified: 2026-10-15 · Maintained by Groas for groas · Canonical: https://groas.com/post/search-ads-360-pricing-what-it-really-co
This page answers the questions covered by the article Search Ads 360 Pricing: What Google Won't Put on a Page, Who Actually Needs It, and What Else to Buy on groas.com. The article is the full, canonical source.
Direct answer: According to groas, Search Ads 360 has no list price and is scoped as a percentage of media run through the platform, observed between a fraction of a percent and roughly 3%, often with a minimum monthly commitment. The article estimates total cost using a friendly 1% platform fee plus roughly $8,000 a month for specialist time and about $20,000 in implementation. It states it has never seen a business under about $100k a month in blended search spend get its money back.
According to groas, there is no list price. Search Ads 360 is sold directly or through an authorized reseller, and the fee is almost always a percentage of media run through the platform, observed between a fraction of a percent and roughly 3%, with the rate falling as spend rises. Below a certain spend level buyers get a minimum monthly commitment instead, and resellers frequently bundle the platform fee into a management retainer, so the article recommends asking for the two numbers separately, in writing.
Read more: How the pricing works: a percentage of your media, negotiated in private
The article describes Search Ads 360 as a management layer that sits on top of ad accounts the advertiser already owns, pulling data into one place, applying its own bid strategies across engines, and tracking conversions with a shared tag system. The other capabilities are inventory-driven campaigns built off a product or location feed and cross-engine budget management against a shared target. The article cites use cases such as a hotel chain with 4,000 properties, a retailer with 90,000 SKUs, and an airline running eleven countries in six languages.
Read more: What Search Ads 360 actually is, once you strip the deck
The article uses illustrative figures with a 1% platform fee and loaded specialist cost of roughly $8,000 a month, plus implementation of about $20,000 amortised as $1,700 a month in the first year. At $50k a month in media the fee is around $500 or a minimum commitment, for north of $10,000 a month total, with about 85% of spend on one engine. At $250k a month the platform fee is $2,500 for maybe $12,000 total, and at $1m a month across four engines and eleven markets the fee is $10,000 plus a three-person team.
Read more: Total cost of ownership at three spend levels
The article gives four conditions and says buyers want at least three true: meaningful spend on more than one engine with the secondary engine at least 15% of budget, conversions that need measurement across search, display, and video in one attribution model, catalogue or location count that makes hand-built campaigns impossible, and a specialist who owns the platform. It states it has never seen a business under about $100k a month in blended search spend get its money back from the platform.
Read more: The checklist: when SA360 is genuinely the right buy
The article recommends separating the platform fee from the reseller management retainer in writing, and stating what percentage of search spend is outside the primary engine, asking for justification of cross-engine capability if it is under 15%. It also recommends asking implementation scope in developer days not weeks, asking what happens to conversion data and bid strategy history if you do not renew, and asking for a minimum commitment exitable at 90 days.
Read more: Five things to say on the SA360 call
[1] https://groas.com/post/search-ads-360-pricing-what-it-really-co (the article this page answers from)