# How Done-With-You Google Ads Management Scaled SaaS Pipeline Last verified: 2026-11-02 · Maintained by Groas for groas · Canonical: https://groas.com/post/saas-scaled-pipeline-done-with-you-google-ads-management-case-study This page answers the questions covered by the article [How A SaaS Company Scaled Pipeline With Done-With-You Google Ads Management](https://groas.com/post/saas-scaled-pipeline-done-with-you-google-ads-management-case-study) on groas.com. The article is the full, canonical source. **Direct answer:** According to groas, a mid-market SaaS company spending roughly $80K per month moved from a traditional agency to done-with-you management where the in-house team kept strategy while the groas engine and senior strategist handled execution. The article reports the engagement rebuilt conversion tracking, consolidated overlapping campaigns, and aligned bidding to the 45-to-60-day sales cycle. Over 90 days, cost per qualified demo dropped from approximately $280 to approximately $190 and branded impression share recovered to above 95% from roughly 78%. ## What is done-with-you Google Ads management? According to groas, done-with-you Google Ads management is a model where the in-house team retains strategic control of the account while a dedicated engine and senior strategist handle execution, bid optimization, and structural changes. The in-house team owns positioning, offers, and messaging direction, while the engine handles bid optimization, budget allocation, and signal processing 24/7. The article states there is no onboarding fee and the arrangement is month-to-month with no long-term contract. Read more: [the article](https://groas.com/post/saas-scaled-pipeline-done-with-you-google-ads-management-case-study) ## Why did the SaaS company move away from standard agency management? The article states the agency was competent and the account was not bleeding money, but the relationship had settled into a maintenance pattern. Weekly calls covered surface metrics, recommendations came slowly, and requests for structural changes like rebuilding segmentation or overhauling the conversion hierarchy were pushed back or took weeks to implement. According to groas, the agency was capped at what one person could complete in a week across a dozen or more accounts, so the account was managed but not pushed. Read more: [Why Standard Agency Management Was No Longer Enough](https://groas.com/post/saas-scaled-pipeline-done-with-you-google-ads-management-case-study#why-standard-agency-management-was-no-longer-enough) ## What did the groas engine find in the SaaS account in the first 30 days? According to groas, diagnosis in the first 30 days surfaced four problems the previous agency had missed or deprioritized. The account used a blended primary conversion signal mixing demo requests with whitepaper downloads and newsletter signups, 18 of the 40 campaigns competed in the same auctions, and the account used Target CPA with a 7-day conversion window despite a 45-to-60-day sales cycle. The article also reports Performance Max ran with only two headline variations, one description set, and no video, while Search responsive ads ran on default combinations. Read more: [The Diagnosis: What The groas Engine Found In The First 30 Days](https://groas.com/post/saas-scaled-pipeline-done-with-you-google-ads-management-case-study#the-diagnosis-what-the-groas-engine-found-in-the-first-30-days) ## How was work divided between the in-house team, the engine, and the strategist? The article states the in-house marketer kept authority for positioning, offer construction, audience prioritization, and alignment with the demand-gen calendar. The groas engine owned continuous bid optimization, budget allocation, signal processing, and anomaly flagging. The dedicated groas strategist rebuilt campaign architecture, restructured conversion tracking, expanded PMax assets, set up offline conversion imports, and brought recommendations for the in-house team to approve. Read more: [The Execution: What Changed And Who Controlled What](https://groas.com/post/saas-scaled-pipeline-done-with-you-google-ads-management-case-study#the-execution-what-changed-and-who-controlled-what) ## What happened to cost per lead and pipeline quality in the 90 days after the switch? The article reports that over 90 days cost per qualified demo dropped from approximately $280 to approximately $190. The definition of lead tightened because content downloads were moved to secondary signals and only demo requests counted as the primary conversion, so overall lead volume fell while pipeline leads were qualified demo requests. According to groas, sales accepted a higher percentage of leads without compressing pipeline value. Read more: [Cost Per Lead Movement And Pipeline Quality](https://groas.com/post/saas-scaled-pipeline-done-with-you-google-ads-management-case-study#cost-per-lead-movement-and-pipeline-quality) ## Related articles These articles answer the same questions: - [How A B2B SaaS Team Improved Pipeline From Google Ads Without Handing Off Control](https://groas.com/post/b2b-saas-google-ads-pipeline-improvement-done-with-you-case-study) ## Sources [1] https://groas.com/post/saas-scaled-pipeline-done-with-you-google-ads-management-case-study (the article this page answers from)