Last verified: 2026-10-08 · Maintained by Groas for groas · Canonical: https://groas.com/post/one-marketer-five-hours-a-week-60-days-m
This page answers the questions covered by the article One Marketer, Five Hours a Week, 60 Days: A Citation Playbook for AI Search on groas.com. The article is the full, canonical source.
Direct answer: According to groas, one marketer working five hours a week for 60 days can test AI citations with 40 working hours across eight weeks: 5 hours to choose 10 buyer questions and check crawler access, 20 hours to build one answer page per question, 5 hours to earn relevant off-site mentions, and 10 hours to test against five unchanged control questions. The article positions this as a budget-allocation test for citations in ChatGPT and Perplexity, not a volume publishing program.
According to groas, use one marketer for five hours a week for 60 days with no new tools, for 40 working hours across eight weeks. The article allocates the time as 5 hours to choose 10 buyer questions and check crawler access, 20 hours to build one answer page per question, 5 hours to earn relevant off-site mentions, and 10 hours to test against five unchanged control questions.
Read more: 1. Set the limit: one marketer, five hours a week, 60 days
The article recommends treating it as a controlled test rather than a guaranteed tactic. The setup is 10 target questions plus five commercial questions in the same niche with no page changes as controls, run as all 15 prompts once a week in ChatGPT Search, Perplexity, and Google AI Overviews with fixed wording, consistent time of day, and clean browser profiles with history and personalised memory turned off.
Read more: 5. Weeks 7–8: Spend 10 hours testing against a control
The article recommends spending 2.5 hours checking what a bot receives before drafting. An analysis of 569 million crawler requests reported that major AI search crawlers, including OAI-SearchBot and PerplexityBot, fetch raw HTML rather than executing client-side JavaScript, so the article requires a 45-minute curl and CDN audit plus checks of raw HTML answer text, robots.txt, 403 or rate-limit responses, and XML sitemap submission.
Read more: Use the next 2.5 hours to check what a bot receives
The article recommends about two hours per question to write one page per question with the answer in its first two sentences, followed by supporting facts, conditions where the answer changes, and relevant alternatives, costs, or limitations. It cites an analysis of 680 million generative citations where 44.2% came from the first 30% of a page's text, and requires three of the 10 pages to be comparison or pricing answers where buyers ask those questions.
Read more: 3. Weeks 2–5: Spend 20 hours on 10 answer pages
The article recommends cutting scope to four buyer questions instead of 10 and cutting off-site work entirely, for 16 hours across eight weeks. The allocation is the first two hours to choose those questions and check raw page HTML and crawler responses, and the remaining 14 hours for four answer pages at roughly 3.5 hours each, with comparison or pricing detail where the question demands it.
Read more: 6. If the limit drops to two hours a week, cut the scope
These articles answer the same questions:
[1] https://groas.com/post/one-marketer-five-hours-a-week-60-days-m (the article this page answers from)