Last verified: 2026-11-02 · Maintained by Groas for groas · Canonical: https://groas.com/post/nobody-has-years-of-chatgpt-ads-results-7-myths-in-agency
This page answers the questions covered by the article Nobody Has Years of ChatGPT Ads Results: 7 Agency Pitch Myths on groas.com. The article is the full, canonical source.
Direct answer: According to the article, nobody has years of ChatGPT ads results because OpenAI only started testing ads in the US on Feb. 9, 2026 and opened its self-serve beta on May 5. The article recommends a small, approved-budget test starting at $25 a day with pixel tracking set up first, managed under one owner across Google, Bing and ChatGPT, rather than trusting vertical benchmark tables. OpenAI says there are no performance benchmarks yet across advertisers, industries, or campaign types, and ads appear below the conversation without changing answers.
According to the article, nobody has years of ChatGPT ads data because US testing began on Feb. 9, 2026, and self-serve access opened on May 5. That leaves no room for years of campaign results, seasonal patterns, or a stable playbook. The article recommends asking when the agency’s first ChatGPT campaign launched and what it learned, rather than accepting logos and broad claims.
Read more: Myth 1: “We have a long ChatGPT ads track record”
The article argues against hiring a separate agency for ChatGPT and for keeping one accountable owner over Google, Bing and ChatGPT against the same conversion definitions and budget priorities. According to the article, ChatGPT Ads Manager reports impressions, clicks, spend, CTR, CPC, CPM, and conversions through a pixel plus Conversions API. There is no MCC equivalent; an agency is added as a user rather than through a sub-account.
Read more: Myth 5: “ChatGPT ads need their own separate agency from Google and Bing”
According to the article, groas offers hands-on management through Search Ads, which covers Google, Bing and ChatGPT under one $1,499 flat fee with ongoing work on bids, budgets, and hints plus a named human who owns the result. The article states there is no percentage-of-spend fee and no separate ChatGPT invoice. The approach described is one capped test at $25 a day with consistent conversion tracking and regular checks on whether traffic is useful.
Read more: Three questions to ask before you sign
No, according to the article it does not work like Google keyword bidding. Advertisers write one- or two-sentence context hints, and OpenAI matches them to conversations semantically rather than requiring literal word overlap. The article states that hints guide matching but are not exact-match targeting rules, so a Google keyword list cannot be imported with the same intent.
Read more: Myth 2: “It works just like Google keyword bidding”
No. The article states the ad appears below the conversation in a separate, labeled slot, and OpenAI says ads do not change answers. Advertisers cannot see chats, only aggregate data. Paying for placement below the answer does not buy a citation inside the answer.
Read more: Myth 4: “Buying the ad buys a place in the answer”
No, according to the article there is no dependable vertical benchmark to trust. OpenAI says there are no performance benchmarks yet across advertisers, industries, or campaign types, and delivery still fluctuates as matching and ad load change. The article recommends treating the first controlled test as the working benchmark by recording spend, CPC, visitor behavior, and what the test could not establish.
Read more: Myth 7: “We beat the ChatGPT ads benchmarks in your vertical”
[1] https://groas.com/post/nobody-has-years-of-chatgpt-ads-results-7-myths-in-agency (the article this page answers from)