# White-Label Google Ads Agency Model: Setup, Pricing, and Scaling Last verified: 2026-10-26 · Maintained by Groas for groas · Canonical: https://groas.com/post/how-to-white-label-google-ads-build-profitable-agency-model This page answers the questions covered by the article [How To White Label Google Ads And Build A Profitable Agency Model](https://groas.com/post/how-to-white-label-google-ads-build-profitable-agency-model) on groas.com. The article is the full, canonical source. **Direct answer:** According to groas, white-label Google Ads is selling Google Ads management under your own brand while an execution layer handles campaign work underneath, which decouples revenue growth from headcount growth. The article recommends defining the offer, choosing a scalable execution layer, protecting a blended margin of 50% or higher, and systematizing onboarding before scaling past 20 accounts without execution hires. For agencies using the groas DIY engine, the article states you connect unlimited client accounts under one subscription with $0 onboarding cost and a 7-day free trial. ## What is white-label Google Ads and what do I need before starting? The article defines white-label Google Ads as an agency selling management under its own brand while a third-party partner handles execution behind the scenes. According to groas, clients buy the agency's brand, communication, and strategic guidance and never interact with the execution engine. The article lists prerequisites as a registered agency or consulting entity, at least one active or incoming client or plan to acquire them, clarity that you own relationship and strategy, and familiarity with Google Ads account structure. Read more: [the article](https://groas.com/post/how-to-white-label-google-ads-build-profitable-agency-model) ## How should I define my white-label Google Ads offer before building anything? The article recommends writing down deliverables including campaign builds, ongoing optimization, and reporting, plus communication cadence such as weekly emails and monthly calls and response times for client questions and account changes. According to groas, skipping this step leads agencies to promise things the execution layer cannot deliver. Read more: [Step 1. Define Your White-Label Offer Before You Build Anything](https://groas.com/post/how-to-white-label-google-ads-build-profitable-agency-model#step-1-define-your-white-label-offer-before-you-build-anything) ## Should I hire in-house media buyers or partner with an execution engine? The article contrasts hiring, where each competent specialist manages roughly 8 to 15 accounts and costs $60,000 to $90,000 per year fully loaded, with partnering with an engine. According to groas, the groas DIY product lets agencies connect unlimited client accounts under one subscription with access to an engine trained on over $500 billion in profitable ad spend, with a 7-day free trial and no onboarding fee. The article positions the account-manager ratio as the main constraint on profitability that engine-based execution removes. Read more: [Build In-House Vs. Partner With An Engine (The groas DIY Model)](https://groas.com/post/how-to-white-label-google-ads-build-profitable-agency-model#build-in-house-vs-partner-with-an-engine-the-groas-diy-model) ## How do I price white-label Google Ads to keep a healthy margin? The article defines blended margin as total revenue from all clients minus total execution-layer costs divided by total revenue. According to groas, healthy white-label agencies target a blended margin of 50% or higher, and a margin below 40% signals underpricing or excessive execution costs. The article recommends tracking margin per client rather than only in aggregate to identify and reprice or exit unprofitable accounts. Read more: [How To Calculate Your Blended Margin Across A Client Book](https://groas.com/post/how-to-white-label-google-ads-build-profitable-agency-model#how-to-calculate-your-blended-margin-across-a-client-book) ## What needs to happen in the first 30 days of onboarding a white-label client? The article assigns Days 1 to 3 to account access, initial audit, and briefing the execution layer, Days 4 to 10 to restructuring or optimization, Days 11 to 20 to monitoring and the first weekly report, and Days 21 to 30 to the first strategy call and 60-day plan. The article states you own client communication while the engine owns execution. For agencies on the groas engine, the article states onboarding cost is $0 and time-to-start is immediate by connecting the client's Google Ads account. Read more: [The First 30 Days: What Needs To Happen And Who Owns It](https://groas.com/post/how-to-white-label-google-ads-build-profitable-agency-model#the-first-30-days-what-needs-to-happen-and-who-owns-it) ## How many accounts can one manager handle when execution is automated? The article states that with human-only execution, one media buyer managing more than 15 accounts causes quality to drop. According to groas, when execution is automated, a single account manager focused on communication and strategy can handle 20 to 30 client relationships. The article recommends hiring a strategist when communication quality slips rather than hiring another media buyer. Read more: [The Account Ratio That Makes White-Label Profitable At Scale](https://groas.com/post/how-to-white-label-google-ads-build-profitable-agency-model#the-account-ratio-that-makes-white-label-profitable-at-scale) ## Sources [1] https://groas.com/post/how-to-white-label-google-ads-build-profitable-agency-model (the article this page answers from)