Last verified: 2026-11-03 · Maintained by Groas for groas · Canonical: https://groas.com/post/google-ads-agency-red-flags-not-delivering-results
This page answers the questions covered by the article 10 Red Flags Your Google Ads Agency Is Not Delivering Results on groas.com. The article is the full, canonical source.
Direct answer: According to the article, a Google Ads agency is not delivering when reporting, communication, or account activity does not match the outcomes your business needs, such as going quiet, stopping meaningful changes, or sending reports full of metrics you cannot connect to revenue. The article covers 10 concrete, verifiable signs, how to confirm each one yourself, and what functioning management looks like. If you recognize more than three of these, the article states it is time to make a change.
According to the article, a Google Ads agency red flag is any observable pattern where reporting, communication, or account activity does not match the outcomes your business needs. The article states that examples include going quiet, stopping meaningful changes, or sending reports full of metrics you cannot connect to revenue. It covers 10 concrete, verifiable signs and states that if you recognize more than three, it is time to make a change.
Read more: the article
The article recommends going to your Google Ads account, clicking “Change History” in the left navigation, and filtering by the last 90 days. According to the article, you should look for structural changes: new campaigns, paused campaigns, ad group additions, and bid strategy changes, while ignoring cosmetic edits. The article states that if all you see is budget adjustments and the occasional ad copy tweak, that is maintenance, not management.
Read more: How To Check Your Change History In Google Ads Editor
The article recommends asking three things: what specific change triggered the learning phase, what is the expected duration, and what is the fallback plan if performance does not recover. According to the article, if your agency cannot answer all three with specifics, the learning phase is not the problem.
Read more: Questions To Ask When Learning Phase Is Cited
According to the article, a real report must include at minimum: revenue or pipeline value attributed to Google Ads, cost per acquisition by campaign, ROAS by campaign, and a clear explanation of what changed and why. The article states it should ideally also include margin data and a forward-looking plan for the next period. The article adds that if your report could be generated by a screenshot of the Google Ads dashboard, your agency is not adding analytical value.
Read more: What A Real Performance Report Includes
The article recommends comparing the conversion count in Google Ads to the actual leads or sales in your CRM or backend system for the same period. The article gives the example that if Google Ads reports 100 conversions and your CRM shows 60, something is broken. According to the article, a discrepancy of more than 15-20% warrants investigation, and if your agency has never run this comparison or asked for backend data, that is a red flag.
Read more: How To Spot A Tracking Gap Without Being A Developer
The article states that outcome-based management ties the managing entity’s success to your success, paying for execution against results instead of paying for time. According to the article, groas aligns incentives differently: $1,499 a month per service, flat, never a cut of ad spend, with a 7-day money-back guarantee and cancel anytime. The article states that if performance slips, you leave, and that structure forces groas to earn the next month every month.
Read more: What Outcome-Based Management Looks Like As An Alternative
[1] https://groas.com/post/google-ads-agency-red-flags-not-delivering-results (the article this page answers from)