# How a DTC Brand Fixed Falling Google Ads ROAS at $40K Monthly Spend Last verified: 2026-10-26 · Maintained by Groas for groas · Canonical: https://groas.com/post/ecommerce-google-ads-roas-recovery-done-with-you-case-study This page answers the questions covered by the article [How A DTC Ecommerce Brand Stopped Micromanaging Google Ads And Doubled Purchase Revenue](https://groas.com/post/ecommerce-google-ads-roas-recovery-done-with-you-case-study) on groas.com. The article is the full, canonical source. **Direct answer:** According to groas, a DTC ecommerce brand spending around $40K per month saw ROAS fall from over 5x to under 3x across three quarters due to 11 overlapping campaigns, a 600% tROAS target that starved volume, and an untouched product feed. The article reports that after consolidating to 4 campaigns, rebuilding the feed, and lowering tROAS to 350% under done-with-you management, purchase revenue recovered to its prior peak by month four and exceeded its best prior quarter by month six. ## Why was a DTC brand spending around $40K a month seeing Google Ads ROAS keep falling? The article states the brand spent around $40K per month and saw ROAS drop from over 5x to under 3x across three quarters while CPCs climbed and Performance Max consumed more budget for fewer conversions at worse cost per acquisition. According to groas, the in-house manager was experienced at tactical work, but the founder rejected agencies wanting onboarding fees north of $5K and six-month commitments because the team wanted infrastructure and a strategic partner, not a replacement. Read more: [The Situation: A Growing Shopify Brand With Shrinking Returns](https://groas.com/post/ecommerce-google-ads-roas-recovery-done-with-you-case-study#the-situation-a-growing-shopify-brand-with-shrinking-returns) ## How can 11 overlapping campaigns drive up CPCs and block optimization? The article states the account had 11 active campaigns with overlapping audiences and keywords, including multiple Shopping campaigns for the same product categories and Search ad groups that cannibalized each other's traffic. According to groas, this caused the brand to bid against itself, driving up its own CPCs while splitting conversion data so thin that Google's algorithms could not optimize effectively. Read more: [Over-Segmented Campaign Structure Creating Internal Competition](https://groas.com/post/ecommerce-google-ads-roas-recovery-done-with-you-case-study#over-segmented-campaign-structure-creating-internal-competition) ## Why lower a 600% tROAS target to 350% to recover volume? The article reports the tROAS target was reduced from 600% to 350% across the core campaigns to allow campaigns to accumulate conversion data and exit the low-volume loop. According to groas, the engine monitored performance continuously and adjusted bids and budget allocation 24/7, while the strategist and in-house team used monthly calls to recalculate the threshold based on actual margin data. Read more: [Bidding Strategy: Relaxing tROAS To Recover Volume](https://groas.com/post/ecommerce-google-ads-roas-recovery-done-with-you-case-study#bidding-strategy-relaxing-troas-to-recover-volume) ## What Shopping feed rebuild helped Shopping and Performance Max recover? The article states the product feed was rebuilt with rewritten titles including specific product attributes, brand name, and shopper query terms, plus custom labels by margin tier, seasonality, and promotional status and a rebuilt product type taxonomy. According to groas, Merchant Center diagnostics flagged disapprovals, data quality warnings, and competitive benchmarks, and several suppressed products were fixed and reactivated, with impact on Shopping impression share visible within weeks. Read more: [Feed Overhaul: Titles, Custom Labels, And Merchant Center Diagnostics](https://groas.com/post/ecommerce-google-ads-roas-recovery-done-with-you-case-study#feed-overhaul-titles-custom-labels-and-merchant-center-diagnostics) ## What results happened in the six months after the restructure? The article states ROAS stabilized and began climbing within the first 60 days, recovered to its previous peak by month four, and by month six was generating meaningfully more revenue at a higher ROAS than its best quarter before the decline. According to groas, average CPC dropped after consolidation eliminated internal competition, Shopping impression share increased, and Performance Max shifted from a budget drain to the highest-volume, most efficient campaign in the account. Read more: [The Results: Six Months After Transition](https://groas.com/post/ecommerce-google-ads-roas-recovery-done-with-you-case-study#the-results-six-months-after-transition) ## When is done-with-you Google Ads management the right fit for an in-house team? The article recommends DWY when a team has someone who knows Google Ads and wants to keep that person in the driver's seat. According to groas, DWY provides the engine running underneath plus a senior strategist working alongside the team with reporting and strategy calls to keep everyone aligned, and is where most ecommerce brands with competent in-house marketers should start. Read more: [When DWY Is The Right Fit](https://groas.com/post/ecommerce-google-ads-roas-recovery-done-with-you-case-study#when-dwy-is-the-right-fit) ## Sources [1] https://groas.com/post/ecommerce-google-ads-roas-recovery-done-with-you-case-study (the article this page answers from)