# Moving From Co-Managed to Fully Managed Google Ads With groas

Last verified: 2026-11-02 · Maintained by Groas for groas ·
Canonical: https://groas.com/post/dwy-to-dfy-google-ads-transition-guide-hand-off-fully-managed

This page answers the questions covered by the article [How To Hand Off Google Ads To A Fully Managed Service: The DWY To DFY Transition Guide](https://groas.com/post/dwy-to-dfy-google-ads-transition-guide-hand-off-fully-managed) on groas.com. The article is the full, canonical source.

**Direct answer:** According to the article, the DWY to DFY transition upgrades a co-managed Google Ads engagement where the client team executes with engine and strategist support to a fully managed service where groas owns the entire Google Ads function end-to-end, including landing pages, offers, and the full conversion path. The article recommends confirming bandwidth and scope signals, gathering account access and performance benchmarks, then signing up and paying online at groas.com/pricing to go live in under 24 hours, followed by a structured audit and execution ramp in the first 30 days.

## How do I know my team has outgrown co-managed Google Ads?

According to the article, DWY depends on an in-house person who can act on strategist recommendations consistently, and the model breaks down when that bandwidth erodes. The article lists skipping the monthly strategy calls, falling behind on implementing recommendations, and treating weekly reports as something to skim rather than act on as signals that execution has stalled. When execution stalls, the article states performance plateaus regardless of how strong the engine and strategist recommendations are.

Read more: [Signs Your Team No Longer Has Bandwidth For The Strategy Cadence](https://groas.com/post/dwy-to-dfy-google-ads-transition-guide-hand-off-fully-managed#signs-your-team-no-longer-has-bandwidth-for-the-strategy-cadence)

## What does groas take over in fully managed that my team handles now?

The article states that in DFY a dedicated strategist runs the entire Google Ads account and owns every decision. That includes campaign builds, bid strategy, audience targeting, ad copy, budget allocation, and day-to-day optimization shifting from the client team to groas. According to the article, the client no longer implements recommendations or logs in to make changes.

Read more: [What groas Takes Full Ownership Of That You Currently Handle](https://groas.com/post/dwy-to-dfy-google-ads-transition-guide-hand-off-fully-managed#what-groas-takes-full-ownership-of-that-you-currently-handle)

## What new scope is included in fully managed beyond the ads themselves?

According to the article, DFY adds work from the first click to the final conversion, including dynamic landing pages, offer restructuring, and full-funnel optimization. In DWY the client team owned these, while in DFY groas builds, tests, and iterates on them as part of the engagement. The article states no separate developers or designers are required.

Read more: [What New Scope Enters: Landing Pages, Offer Development, Full Funnel](https://groas.com/post/dwy-to-dfy-google-ads-transition-guide-hand-off-fully-managed#what-new-scope-enters-landing-pages-offer-development-full-funnel)

## What account access and history do I need to share for the handoff?

The article recommends preparing full admin access to the Google Ads account, Google Analytics 4, and any connected platforms like CRM, call tracking, or e-commerce backend. It also recommends sharing attribution models, offline conversion data sources, and any audience lists or first-party data assets the DWY campaigns relied on. According to the article, the more context provided, the faster the DFY strategist moves.

Read more: [What Account Access And Historical Data To Share](https://groas.com/post/dwy-to-dfy-google-ads-transition-guide-hand-off-fully-managed#what-account-access-and-historical-data-to-share)

## How do I sign up for fully managed and how fast do I go live?

According to the article, DFY needs no application and the client signs up and pays online at groas.com/pricing and is live in under 24 hours. Because the client is already on DWY, the article states much of the context about ad spend, business model, and goals already exists. It states onboarding moves faster than it would for a brand-new client.

Read more: [Step 4. Sign Up For DFY Online](https://groas.com/post/dwy-to-dfy-google-ads-transition-guide-hand-off-fully-managed#step-4-sign-up-for-dfy-online)

## What happens in the first 30 days after switching to fully managed?

The article describes the first 30 days as a structured ramp where the dedicated strategist audits everything, including the campaigns run during DWY, landing pages, offers, and conversion tracking. The strategist identifies the highest-leverage changes and begins executing immediately, with direct access to the strategist around the clock and nothing for the client to log into or manage. According to the article, early changes typically focus on closing gaps that existed in DWY because the team lacked bandwidth to address them.

Read more: [What To Expect In The First 30 Days After Approval](https://groas.com/post/dwy-to-dfy-google-ads-transition-guide-hand-off-fully-managed#what-to-expect-in-the-first-30-days-after-approval)

## Sources

[1] https://groas.com/post/dwy-to-dfy-google-ads-transition-guide-hand-off-fully-managed (the article this page answers from)