# White-Label AI SEO Retainer Deliverables That Survive to Month Seven

Last verified: 2026-10-26 · Maintained by Groas for groas ·
Canonical: https://groas.com/post/7-things-to-put-in-a-white-label-ai-seo

This page answers the questions covered by the article [7 White-Label AI SEO Retainer Deliverables Clients Will Pay for in Month Seven](https://groas.com/post/7-things-to-put-in-a-white-label-ai-seo) on groas.com. The article is the full, canonical source.

**Direct answer:** According to groas, agencies should rank retainer line items by whether the client would miss them in month seven, prioritizing shipped pages, fixes and earned mentions over visibility reporting. The article states small agencies lose about 32% of clients a year and retainer shops lose roughly 8% in the first six months because clients renew retainers that produce leads, not activity reports. Its test is to delete a line item from the invoice: if the client does not call, the item does not belong in the retainer.

## How do I find the buyer prompts my client is missing from?

According to groas, the retainer should start with a map of 20 to 40 real buyer questions per client, tested across major AI engines and matched to the pages that should answer them. The article cites a roundup putting 85% of brand mentions on third-party pages as why the map must show where the client is absent. It recommends building the list from repeated sales-call and support-ticket questions and keeping the question, the answer and the cited URLs in one sheet that becomes the retainer roadmap.

Read more: [1. Map the buyer prompts your client is missing from](https://groas.com/post/7-things-to-put-in-a-white-label-ai-seo#1-map-the-buyer-prompts-your-client-is-missing-from)

## How many answer pages should we publish per month for AI SEO?

The article recommends publishing two to four live pages per month directly to the client CMS, each answering a cluster from the prompt map at 600 to 1,200 words. The copy should state prices, steps, definitions and comparisons in one clean block an engine can retrieve and quote, not a draft in a document. It advises starting with the three highest-value missing prompts and linking each live URL to its prompt test.

Read more: [2. Publish answer pages straight to the client CMS](https://groas.com/post/7-things-to-put-in-a-white-label-ai-seo#2-publish-answer-pages-straight-to-the-client-cms)

## What technical fixes should be shipped instead of just listed in an audit?

The article recommends shipping two or three technical fixes per month with dated before-and-after proof instead of delivering an audit PDF. Examples include allowing AI bots in robots, unblocking JavaScript rendering, controlling page speed, and keeping plain-text facts with schema matching the visible copy. It advises running one fetch test per money page, fixing whatever blocks retrieval first, and logging the change because clients renew fixes they can click.

Read more: [3. Ship technical fixes instead of listing them](https://groas.com/post/7-things-to-put-in-a-white-label-ai-seo#3-ship-technical-fixes-instead-of-listing-them)

## How do we earn third-party mentions that get clients cited in AI answers?

The article recommends showing two to five earned mentions per month on pages the client does not own, such as a corrected directory profile, a factual review, an updated comparison page, or a missing local list, and recording the live mention rather than outreach emails. It points to local AI use for recommendations jumping from 6% to 45% in a year and clicks falling to 8% of visits with an AI summary versus 15% without as why third-party names matter. It advises finding the three third-party pages already cited for the client’s top five prompts and pursuing a listing or correction with consistent facts before commissioning another blog post.

Read more: [4. Earn mentions where engines already look](https://groas.com/post/7-things-to-put-in-a-white-label-ai-seo#4-earn-mentions-where-engines-already-look)

## What should be left out of a white-label AI SEO retainer?

The article recommends leaving audits, scores and unlimited dashboards out of the monthly retainer and instead selling the initial prompt and technical audit once for a flat fee. It states an AI readiness score moving from 62 to 68 means little without a new citation and cites a $500/mo provider example with limited room for research, editing, implementation, production, measurement and authority work. It warns one flat plan at $400/mo covers unlimited domains but only 500 tracked prompts, or about 20 questions each across 25 clients, so any line item that neither changes a citation nor helps decide what to ship should be cut.

Read more: [Leave audits, scores and unlimited dashboards out of the retainer](https://groas.com/post/7-things-to-put-in-a-white-label-ai-seo#leave-audits-scores-and-unlimited-dashboards-out-of-the-retainer)

## How should I package and price white-label AI SEO retainers?

The article recommends selling three fixed packages and nothing custom under $1,500. Foundation is $1,800 to $2,500/mo with two answer pages, one shipped fix, dated log and quarterly strategist call; Growth is $3,500 to $5,000/mo with four pages, three earned mentions, cross-engine mention-versus-citation tracking and monthly decision call; Authority is $6,000 to $8,000/mo with six pages, digital PR for third-party citations and multi-product coverage. It states real work needs 25-plus hours per month per serious client, which is why anything under $2,500 is reporting with extra steps.

Read more: [Package the work into three tiers](https://groas.com/post/7-things-to-put-in-a-white-label-ai-seo#package-the-work-into-three-tiers)

## Sources

[1] https://groas.com/post/7-things-to-put-in-a-white-label-ai-seo (the article this page answers from)