Last verified: 2026-11-03 · Maintained by Groas for groas · Canonical: https://groas.com/post/1-000-a-month-six-weeks-one-lead-gen-business-how-i-d-run-a
This page answers the questions covered by the article $1,000 a Month, Six Weeks: A ChatGPT Ads Test That Has to Beat Google on Qualified Leads on groas.com. The article is the full, canonical source.
Direct answer: According to groas, the $1,000-a-month, six-week test should run beside Google Ads using the same conversion event, landing page logic and lead-qualification rule, judged only on cost per qualified lead. The article plans roughly $225 per week for about $1,350 total over six weeks, which stays inside the $1,000 monthly cap without a top-up. With about 200 to 333 clicks from a $1,000 month at $3 to $5 starting CPCs, the article recommends cutting broad awareness themes, a separate landing page build and creative testing.
The article states that this work is run inside groas Search Ads, which covers Google, Bing and ChatGPT under one flat fee rather than rewarding more sidecar spend. According to groas, bid, hint and budget changes get logged with their reasons, but scaling still needs the client's sign-off. The article recommends asking any agency for its test plan before paying: starting hints, bid, daily cap, dollar-and-lead stop rule, and the person who approves an increase.
Read more: 2. Week 0: Build the comparison. Spend $0 in media, buy a fair read
The article recommends using the same conversion event, consistent UTM naming with utm_source=chatgpt beside utm_source=google, and CRM send-back through pixel plus Conversions API before launch. According to groas, both channels should go through the same landing page logic and same follow-up, with the __oppref ID kept on every call so both face the same disqualification logic. The article recommends writing the stop and scale rules in numbers in advance, with a default stop of killing the ChatGPT sidecar at $500 spent with zero sales-accepted leads if Google is still producing at its normal cost per qualified lead.
Read more: 2. Week 0: Build the comparison. Spend $0 in media, buy a fair read
According to groas, skip the test if Google Ads does not already produce measurable qualified leads, if average job value is under $500 with a one-call close, if buyers are only on paid ChatGPT plans or demand is EEA-heavy where only current-conversation matching runs, or if no one can grade calls or forms for six weeks. The article states that logged-in adults on Free and Go may see ads, while Plus, Pro, Business, Enterprise and Education users do not. This screening costs $0 against the media cap.
Read more: 1. Week 0: Decide whether to run it. Spend $0, avoid an unreadable test
The article recommends starting with one campaign, one ad group and five to eight context hints written as buyer moments, not keywords, because hints are signals without a search-terms report or prompt-level view. According to groas, the campaign should be set at $30 to $35 per day and start at a $3.50 max CPC left alone for seven days, then raised once to $5 if the cap goes unspent before widening hints. The article recommends shipping one compact sponsored card with one square image to the page already used for the comparable Google offer.
Read more: 3. Week 1: Launch one narrow campaign. Spend about $225, buy first delivery
According to groas, open the CRM before the CTR column and count how many clicks became sales-accepted leads under the exact rule used for Google. The article cites one same-advertiser test that spent $2,319 at $3.14 CPC for 1.06% CTR and zero MQLs while Google Search at 5.2% CTR produced two, and a B2B comparison where ChatGPT clicks cost $0.76 against $10.46 on Google but converted at 0.8% against 6.64% for a $92.21 cost per lead against $157.57. The article states that Google leads became paying customers at a materially higher rate in that window, so the win does not go to the cheaper form fill.
Read more: 4. Weeks 2–3: Grade the leads. Spend about $450, buy a quality read
According to groas, six weeks at this pace is about $1,350 in total media, inside two $1,000 months without a top-up. The article recommends killing and pausing if ChatGPT delivered zero or one qualified lead while Google delivered at its normal rate, or if the completed test remains more than 50% above Google's cost per qualified lead. The article recommends holding at the same cap for one more month if ChatGPT delivered at least two qualified leads within 50% above Google's cost per qualified lead, and asking for approval to double to $2,000 with a second ad group only if ChatGPT matched or beat Google across at least five qualified leads.
Read more: 6. Weeks 5–6: Decide. Spend up to about $450 more, buy an answer
[1] https://groas.com/post/1-000-a-month-six-weeks-one-lead-gen-business-how-i-d-run-a (the article this page answers from)